Diamonds In The Data Mine Summary. The Global Diamond Industry 202021. In the Harvard Business Review article Diamonds in the Data Mine Gary Loveman explains how Harrahs took advantage of evidenced based management to change how the company marketed to his customers and increased customer loyalty and same store sales growth.
The companys customer preference data were collected through its Total Rewards incentive program. From the Magazine May 2003 Its a Friday night on the Las Vegas Strip and all of the neighbors are making spectacles of themselves. By Olya Linde Ari Epstein Sophia Kravchenko and Karen Rentmeesters.
Harrahs Entertainment experienced 16 straight quarters of revenue growth in the late.
By Olya Linde Ari Epstein Sophia Kravchenko and Karen Rentmeesters. The companys customer preference data were collected through its Total Rewards incentive program. Customers want friendly and helpful attention. - 26 of customer generated 82 of the companys revenue.
