Design Council Double Diamond Model. Its power lies in its ability to make sense out of the complexity of design. Problems arise when you attempt to follow a model like a recipe.
The Double Diamond design model has been around since it was officially invented by the British Design Council back in 2005. Double Diamond 2004 Creator and Contributors 2000-2007 And many more Design Council staff and Associates including Jeremy Walker Neil Gridley Max Bielenberg Anna Richell Richelle Harun Aviv Katz Lesley Morris Tamsin Smith and others. Double Diamond is the name of a design process model popularized by the British Design Council in 2005 and adapted from the divergence-convergence model proposed in 1996 by Hungarian-American linguist Béla H.
The Double Diamond is a simple visual map of the design process.
The first diamond does this to confirm the problem and the second to design. Divided into four phases Discover Define Develop and Deliver it is probably the best known and the most popular design process visualization. The Double Diamond remains at the heart of Design Councils work today. Thats why we have the Double Diamond model a road map for people who want to create things.
