De Beers Diamonds Are Forever Campaign. Their initial surveys found that Americans thought diamonds were a luxury exclusively for the very wealthy Sullivan but by creating this campaign De Beers changed the perception of a diamond. My favourite ad of all time.
1965 De Beers Diamonds Vintage Ad Ever Growing Love Jewelry Ads De Beers Vintage Diamond from www.pinterest.com
Courtney Sullivan May 3 2013. Diamonds have always been presumed to be rare. Enjoy the videos and music you love upload original content and share it all with friends family and the world on YouTube.
Using their market research and understanding of social psychology NW.
It made a cool James Bond movie title though. De Beers hired NW Ayer a New York ad agency in 1938 to find a way to sell their diamonds even in the middle of the great depression. My favourite ad of all time. By The Drum - March 31 2016 The iconic tagline A Diamond Is Forever was written by copywriter Frances Gerety at Philadelphia agency NW Ayer in 1947.
