A Diamond Is Forever Meaning. The strength and resilience of a diamond make it last forever and is well worth the price tag to symbolize your everlasting love with someone else. The campaign aimed to link the purchase of a diamond engagement ring to the hope of a long-lasting marriage.
Diamonds are forever because they are not to be soldwhat it means is buy them keep them in your closet foreverbecause if you go in the market to sell them you will definitely be shocked. At the time De Beers was looking for a. De Beers have used this as a slogan since 1948 and continue to do so as of 2016.
Back in 1938 the famous De Beers company launched their famous diamonds are forever campaign that completely changed our society perspective on diamonds.
Diamond is forever which was rated the number one slogan of the century by Advertising Age 1999. It is the slogan of the popular diamond seller De Beers. Diamonds degrade to graphite because graphite is a lower-energy configuration under typical conditions. The role of the diamond has now entered new dimensions.