A Diamond Is Forever Campaign. Ayer advertising agency in 1947 transformed the diamond market. Other successful campaigns include the eternity ring meant as a symbol of continuing affection and appreciation the trilogy ring meant to represent the past present and future of a relationship and the right hand ring meant to be bought and worn by women as a symbol of independence.
A diamond is forever was coined by a young copywriter at the NW. A Diamond Is Forever. My favourite ad of all time.
Their famous slogan.
DeBeers A diamond is forever from 1938 onwards. The slogan may have inspired the James Bond book film and song title Diamonds Are Forever. Ayer advertising agency in 1947 transformed the diamond market. DeBeers A diamond is forever from 1938 onwards.
